Craig, a former professional kiter and multiple European champion, transitioned his competitive and technical skills into a successful career. Currently the CTO of Beep!, a global design and branding studio focusing on tech and startups, he leverages his expertise to propel brands forward. Actively involved with ACTAI since its inception, Craig, alongside Giles, contributed to the development of various impactful brands, including XTC, Metagood, and Neckerverse. Notably, in 2012, he partnered with Sir Richard Branson to set a world record for kite surfing across the English Channel.